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Santiago Reyes
Santiago Reyes

InstaFamous Followers

Throughout my conversations with these influencers, one thing became abundantly clear -- the term "famous" makes most of them uncomfortable. Apparently, "famous" denotes something less substantial than what most of these people are chasing. As Emma Hoareau (@emmahoareau), a beauty and travel influencer who boasts nearly 40k followers, tells me, "Don't set out to be Instagram famous! Create beautiful work and use the app as a source of inspiration ... not a numbers competition."

InstaFamous Followers

Emily Roberts (@thelipstickfever), pictured above, is a fashion and beauty influencer with over 57k followers. She told me, "Focus on quality over quantity when it comes to your content. It's better to post top notch images less frequently, than to post something subpar very frequently."

Nic and Nat (@sneakymommies), two women who create kid-friendly, healthy recipes on their Instagram account and have over 6,000 followers, say you should "stay authentic and always be you. This means being truthful and honest about who you are both online and offline and staying true to your personal brand."

Morgan Raphael (@bun_undone) a health, wellness, and inspiration influencer with nearly 15k followers, offers some advice when it comes to whether or not you need to find a niche. "I heard a lot of advice to find your niche and what makes you stand out, but truthfully, if you share your real self, people will relate and therefore respond by continuing to follow you and engage with your content."

Finally, Chelsea Martin (@passporttofriday), a travel blogger and influencer with over 17k followers, says commitment to your brand is critical -- "don't take just any collaboration offer that comes through the door. Stay loyal to your personal brand and your followers will stay loyal to you."

When you follow Instagram influencers, you might feel like they joined the app with an inherent and instant understanding of their brand -- at least, that's how I've always felt. To verify this, I asked Nicole Loher (@nicoleloher), a health and fitness influencer with over 14k followers, whether she knew what she wanted her brand to be when she first created her Instagram account.

Ultimately, becoming an Instagram influencer is a professional role like anything else, so it's important you consider what you can offer your audience. Lauren Caruso (@laurencaruso_), a fashion influencer who boasts nearly 35k followers, advises, "Step one is definitely finding your niche, then figure out how to offer some sort of a service to the audience. It can be anything from outfit ideas, creative direction ideas, or helping them discover new brands -- just make sure you stay true to your aesthetic, rather than trying to be everything to everyone."

Instead, Puno (@punodostres), a micro-influencer and business founder with over 14k followers, emphasizes the importance of micro-brands: "Micro-brands on Instagram are awesome, mostly because they are small businesses that are open to trade. Similar to you, they're looking to build their following. If you're an influencer with under 10k followers, product for trade is a great place to start creating content you want to get paid for, especially if you can find brands you love and are in the same boat (socially). Plus, they are more likely to mention and regram you."

Additionally, Jackson and Graham Buoy (@thebrothersbuoy), two food influencers with over 11k followers, told me, "One of our absolute favorite things to do is work with smaller brands or new restaurants who are still finding their voice and help them tell their story visually. We only promote things on our feed that we genuinely care about or use ... We just don't see the point behind content that is so obviously paid for and doesn't align with someone's personal brand, as it really defeats the whole idea of 'influencing.'"

Christina, Jeannie & Eli (@fitcityblonde), three fitness influencers with over 8,000 followers, advise, "Post content that you're passionate about, build genuine and authentic connections, and GRIND. Don't be afraid to reach out to people to build your network, especially in person. Instagrammers often hide behind their pages, so it's unique when you're willing to establish actual human connections. All in all, keep it real, and work your tail off."

The late model Katie May is a prime example of how models can establish themselves outside of the standard channels, by using Instagram, Snapchat and other platforms at their disposal. At the time of her death, she had over one million Instagram followers but has never had a Wikipedia page. The supermodel and Oscar-nominated actress Chloe Sevigny has 284,000 by comparison.

Kayla Itsines is another example of a social media influencer who has established an empire and a sizeable fortune online. The 24-year-old fitness trainer from Australia has garnered 4.6 million followers on Instagram with aspirational posts about her Bikini Body Guide, pictures of healthy food and training videos.

The followers are 100% real. No bots, no fake accounts. Your Instagram page will be promoted to a huge network of Instagram users. Those users are looking to follow people that have something that interests them and we will make sure that we promote your page to people who are interested in following new pages.

We always overdeliver in terms of the expected follower count, but we will be more them happy to meet the requested numbers in case you get less followers than you expect. Replace lost followers here.

Instagram influencers with over a million followers also started from 0 followers once upon a time. A ruthless Instagram marketing strategy, coupled with consistency and crazy determination led them to where they are now.

The more you post = the more engagement your posts will get = the more chances of them ending up in the top 9 posts in a trending hashtag you used and on the explore page = the more followers you get.

This is an excellent tactic to amplify engagement and get extra eyeballs on your post. The best time to start posting captions that prompt immediate action is when you have a couple thousand followers.

Keep it simple. Make a gigantic goodie bag with all your best selling products, put them up on Instagram and simply ask followers to tag 1 or 3 friends in the comments section for a chance at winning this goodie bag.

Buffer uses this strategy with great success. The Weaving Kind, a page that features and discusses all things related to fiber weaving and has over 55k followers, regularly hosts different Instagrammers on their page.

After all your hard work and digital sweat, you finally get to play with the major players on Instagram. The first game is Thunderclap. This is where you collaborate with Tom, Charlie, and Jack (they all have well over 200k followers) and make a team where every day the three of you give a shoutout to one of the team members at the exact same time for magnified effect.

Rachel Fisher '17 and Nikki Motto '17This account is straight up #foodgoals. Followers are guaranteed to become increasingly hungry after scrolling through their mouth-watering treats. It all began during the summer of 2014 when the two of them came up with the innovative idea to start a food account for their own amusement. After big food accounts such as @New_Fork_City began re-posting their photos, to their surprise, their account began to grow bigger and bigger, all the way up to 82,000 followers. Today, restaurants invite them in to sample some food, with the hopes of getting more publicity.

Jiamin Li '16Jiamin shares his incredible artistic talent through his fascinating doodles, which his followers idolize. He began drawing in high school, and although he would have enjoyed systematically studying drawing, he still finds the time to express himself through his creative, imaginative drawings. Jiamin believes that anyone can draw if they pick up a pencil, and finds it pretty amazing that anyone can develop their own unique style. Check out his account to witness his one-of-a-kind style with some of the doodles he has done of campus!

Ellie Bernstein '17Ellie is a huge advocate of balance in all aspects of life, most particularly with food. She tries to emphasize to her 11.2K followers that it is important to eat well-rounded, healthy meals a majority of the time, which is made easier through meal prepping. Although she emphasizes the importance of healthy eating, she does believe that people could and should treat themselves to a nice dinner out with their friends or family, or indulge in guilty pleasure food every once in awhile. Ellie trusts that life is all about balance and listening to your body!

For starters, you can buy Instagram followers (as many as you want) at the beginning of your profile campaign. And then build your account organically afterward through strategies like quality posts, hash tagging, Instagram Stories, influencer marketing, Alt texting, etc.

However, in the UK, people with this number of followers are sometimes not regarded as micro-influencers because according to the Advertising Standards Authority in the United Kingdom, you need to have at least 30,000 followers before you can attain this status

By the time you gain up to 100k followers from just your activities on the platform, people will respect and regard you in the highest esteem because everyone understands how challenging it is to reach such numbers.

So, how do you determine how much to charge? Well this should depend on your follower count, if you have more than 10,000 followers you can follow the average benchmark, which would be around RM600.

One of the reasons for this is for them to gauge whether the influencer is worth the money and also, to uncover if their followers are bought or bots. Yes, the existence of fake followers are very much real, so much so that there is website such as, which vets an Instagram profile for fake followers.

This is the foundation of gaining followers and getting engagement with the masses. There are many ways you can get people interested, sometimes, being a mother with cute kids can also make the cut because people like what they can relate to. 041b061a72


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